Marketing is the engine of your business that scales your brand's sales and revenue generation. Its practice focuses on delivering your brand's message to its audience at the right time, pushing consumers through the sales funnel and turning them into happy customers. However, online marketing is currently an inefficient practice, as brand messaging can easily become forgotten by audiences at each step of the funnel. Retargeting fixes this by keeping your brand message in front of your audience, a psychologically effective tactic that drives revenue and keeps brands top of mind. A great marketing strategy will drive people through the sales funnel and ultimately generate revenue. From brand awareness, through the initial sell, resell, and upsell, great marketing strategies focus attention on consumers at every stage of the funnel.