The Next Generation Retail Summit brings together senior level decision makers from across American retail, offering an opportunity to meet with international solution providers who can help them achieve their goals.
Retailers face intense performance pressure from a host of sources. These include increased competition for new customers from aggressive competitors, declining customer loyalty due in part to a saturation of programs and cost/value conscious consumers, and pricing and discounting pressures that consumers have been trained to search for, enabled by new media. The need to be relevant to the customer is more vital than ever as consumers take control of the ways they choose to engage with your brand. The digital revolution is enabling this shift from marketing push to consumer pull, while simultaneously propelling an incrase in marketing complexity due to the convergence of multiple media. Retailers need to transform to leverage customer behaviors and engagement and need to react quickly to create relevance and trust with today's consumer.
Source: www.ngrsummit.com
